About Us

Call the Wolf was founded by Ryan Lee and Maricruz to bring structure and intention to hospitality businesses that care about how they are presented.

We work directly with independent hotel and restaurant owners. We do not outsource strategy. We do not delegate messaging. Every project is handled personally and deliberately.

We take on a limited number of clients at a time so the work stays focused and precise.

Ryan Lee Maeshiro

Strategy & Messaging

Ryan leads positioning and communication. He works closely with owners to clarify how their property or restaurant is presented and how decisions are framed across the site.

Maricruz Carrasco

Hospitality Structure & Operations

Maricruz focuses on how the digital experience aligns with real-world operations. She works on structure, flow, and the way guests move through the site.