The Diagnosis:An Asset Disguised as a Commodity

The Cranberry is a contemporary boutique hotel in West Virginia with a legitimately unique story: a restored bank building serving both the Cheat Lake community and high-value travelers.

However, its original digital presence was an example of value erosion. By relying on generic hospitality language and a cluttered WordPress theme, the property was hiding its competitive advantages. It was competing on price and amenities when it should have been commanding a premium through offering value. The "bank building" story and the lakeside atmosphere were buried, resulting in a site that failed to convert visitors into bookings.

The Intervention:

We repositioned the property around its genuine differentiator: a "contemporary rustic" sanctuary with West Virginian warmth and character that serves as a place to unwind for both locals and travelers.

• Experience Framing: We rebuilt the platform to lead with full-width, immersive imagery that showcases the lakeside setting, moving the user journey from transactional to aspirational.

• Operationalizing Trust: We integrated verified guest reviews prominently throughout the site to provide the immediate social proof that the previous digital presence lacked.

• Frictionless Conversion: We simplified the navigation architecture, creating a clear and direct path to booking that prioritizes the user's journey and the hotel's bottom line.

The Outcome: Reclaiming the Human Premium

Positioning Authority: The new digital presence for The Cranberry does more than look "polished"—it makes the brand true to itself and uncopyable. By articulating its character, expertise and unique location, the hotel now reflects its actual worth.

• Higher Pricing Power: The brand identity now supports a premium rate by differentiating the property from generic roadside competitors.

• Better Conversion: The user-friendly format and integrated social proof have transformed the site into a high-performance booking engine.

• Strategic Distinction: The Cranberry is no longer just a "hotel website"; it is a digital destination that halts the erosion of value and invites high-aligned customers to gather.