The Diagnosis: Good Enough isn’t Enough

Most businesses and creators are stuck in a cycle of producing "good enough" content that nobody remembers or shares. They're chasing likes, polishing for perfection, and playing it safe—then wondering why their work disappears into the noise. The fundamental problem isn't effort or quality; it's that they've never stopped to ask Seth Godin's defining question: "Is it remarkable?" If people won't make a remark about it, if it won't make them stop and tell someone else, then it's average. And in today's oversaturated landscape, average is invisible.

The Intervention: The Remarkably Test

I challenged readers to embrace Godin's purple cow principle: remarkability isn't about being perfect or universally liked—it's about being different enough to matter. This means solving problems in unexpected ways, delivering experiences that genuinely delight, challenging industry assumptions, and injecting real perspective into your work. The process is brutal and unglamorous: going back to the drawing board repeatedly, ruthlessly destroying what doesn't work, sweating through revisions until something emerges that truly helps someone. Safe and polished won't spread; remarkable will—without followers, influencers, or ad budgets.

The Outcome: Forgotten vs. Remembered

By reframing the entire creative and marketing process around one simple filter—"Is it remarkable?"—I gave businesses and creators a diagnostic tool that cuts through complexity and self-deception. This article challenges the status quo of content marketing and brand building, pushing readers to abandon incremental thinking and safe plays in favor of work that actually makes people stop, notice, and talk. The shift from "better" to "remarkable" isn't just semantic; it's the difference between being forgotten and being remembered, between shouting into the void and creating something that spreads on its own merit.