Objects as Cultural Ambassadors newsletter. Mark Blackburn Art, June 2026.
An elegant send, built to do more than list what is available. We wanted readers to get at the gallery's own experience of these objects, the stories behind them, and what makes each one unlike anything else in the room. Interesting material, treated as such.
Writing and Editorial
Cultural Ambassadors
Photography Direction
Operations and Systems
Before and after, Edward Curtis original prospectus, Mark Blackburn Art.
The listing on the left leads with a closed portfolio and a description of two lines. On the right, we chose the Curtis photogravure as the lead image, corrected and cleaned the photography, researched and wrote the description, and verified the provenance, dating and measurements before they went live. The object is a significant document in American publishing history, and the listing now reads like one.
Before and after, The Cranberry, Morgantown, West Virginia.
The old site ran on stock photography, so every room looked like the same room, and the descriptions did nothing to tell them apart. We went back to the property's own images, chose ones that show what a guest actually walks into, and gave each room type a description a booker can make a decision from. The result is quieter, warmer, and far easier to book from.
Tropics, Morgantown, West Virginia. Online ordering menu.
For an online order, the photo is the sales pitch, so we rebuilt the menu around better images, clearer item descriptions, and a layout and colour system that lets a hungry person scan and decide fast. Online sales rose 26 percent over the six months that followed.
