"Our website is good now."
Good compared to what. Most sites get judged against the one they replaced, which is the wrong benchmark. The question is whether the right buyer finds it, understands what you have, and trusts you enough to spend money. A site can look better than last year and fail every one of those.
WHAT WE HEAR
"We're on eBay." "We're on Instagram."
Being on a platform is not the same as selling on one. Presence is the easy part. Getting the listing, the images, and the words right for that particular audience is the part almost nobody does.
"My reputation speaks for itself."
It does, to the people who already know you. Everyone else needs to find you, understand what you do, and trust you before they spend serious money. Reputation has to be on the page, in front of the right audience, presented in a way that means something to someone who has never heard of you.
"The photos are fine."
Fine is not the standard. The standard is whatever the best seller in your category is doing, because that is who you are sitting next to on the screen. A buyer who cannot hold the object has nothing else to go on.
"We sell to everyone."
An understandable instinct for a business built over decades of casting a wide net. But the digital world rewards specialization more than any market before it. The more clearly you define who you are for and what you are best at, the more findable and trusted you become to exactly the right buyer.
"We have strong word of mouth."
Genuinely valuable and not something to take for granted. But word of mouth reaches the people already near you. It does not reach the buyer three countries away who would have paid more, and it cannot be relied on to keep reaching anyone once the people who carried it retire.