We start with the truth about why the business is not performing the way it should online.
We derive the numbers from your actual business, tell you honestly what is getting in the way, and fix it.
WHAT WE DO
Positioning and Strategy
We start by investigating. Not assumptions, not guesses. We look at the business honestly, identify what is working and what is not, and build a clear strategy from the truth of what we find. What we find is not always pleasant. The sole purpose is to clarify what is needed.
Every engagement in our Selected Work began here. See the work→
Website and Digital Presence
A website that is clear and effective is just the beginning. We build your digital presence from there and ensure that the structure, content, presentation, and every detail is refined, which determines whether a serious buyer stays or leaves in a click.
Example: Tropics Restaurant — every digital touchpoint rebuilt around one idea. See the work →
Writing and Editorial
Everything you know and never wrote down is an asset most businesses never use. We get it onto the page. Newsletters, essays, blog posts, social content, written in your voice and built around what you know. Trust with the right audience is earned slowly, and this is how it gets earned.
Example: Mark Blackburn Art — Objects as Cultural Ambassadors. Issue 1 of an ongoing newsletter built around forty years of expertise. Read it →
Platform Strategy
Every platform has its own rules and its own audience. Knowing the strategies, and more importantly the nuances, is often the thin line between winning and losing. We know how these games work, and we help you play them properly, eBay, Instagram, and the rest, so they work for you instead of against you.
Example: a correctly structured eBay listing and an Instagram post, different platforms, same principle. Presented at the level serious buyers expect. See the work →
Photography Direction
Presentation is not decoration. It is directly connected to whether someone buys. We identify what needs to be shot, how it needs to be presented, and what level of imagery the business needs to compete seriously online.
An object and a hotel room are different subjects. The problem is identical. A buyer decides in seconds, and he decides on what he can see.
Example: Mark Blackburn Art object photography · The Cranberry room photography. Two different contexts, one principle. See examples →
Operations and Systems
The work that does not show but makes everything else possible. Inventory, listings, the systems that decisions run on, the day to day communication. Unglamorous, and the reason everything above it holds.
Example: Tropics Restaurant — online menu restructured across Toast, DoorDash, and Google. Three interfaces, three sets of rules, all aligned. Directly connected to improved sales. See the work →